Optimize Your HubSpot Investment
Over-purchased contact limits, unused Marketing Hub seats, and duplicate Sales Hub subscriptions are draining your marketing budget. Most teams use less than 40% of purchased features.
Common HubSpot Cost Issues
Contact Limit Overages
Companies purchase Professional/Enterprise tiers for contact limits but exceed them, triggering expensive overage fees that can double monthly costs.
Unused Marketing Hub Seats
Marketing teams purchase seats for all team members but many only need basic CRM access, wasting $800-3,200/month on unused Professional/Enterprise seats.
Duplicate Hub Subscriptions
Companies often have separate Marketing Hub and Sales Hub subscriptions when a combined solution would be more cost-effective.
Feature Underutilization
Teams purchase Enterprise features like custom reporting, advanced automation, and premium support but use less than 30% of available capabilities.
How OptyStack Optimizes Your HubSpot Spend
Beyond cost savings—eliminate shadow IT, improve security, and gain full visibility
Contact Limit Optimization
Analyze actual contact usage vs. purchased limits. Identify opportunities to downgrade tiers or eliminate overage fees through better contact management.
Reduce contact costs by 30-40%
Seat Utilization Analysis
Track which team members actually use HubSpot features. Identify users who only need basic access and can be moved to lower-tier plans.
Optimize 25-35% of seats
Hub Consolidation
Identify opportunities to consolidate Marketing and Sales Hubs into a single subscription, reducing duplicate costs and improving data consistency.
Save 20-30% through consolidation
Feature Usage Tracking
Monitor which HubSpot features are actually being used. Downgrade from Enterprise to Professional if advanced features aren't needed.
Eliminate 40% of unused features
The HubSpot Feature Bloat Problem
Most companies purchase HubSpot tiers based on contact limits rather than actual feature needs. This leads to paying $800-3,200/month for features that go unused. Additionally, contact limit overages can add 50-100% to base subscription costs.
Average company uses only 35% of purchased HubSpot features
Real HubSpot Optimization Results
Scenario
A 50-person marketing team has Professional tier but only uses 30% of contacts
OptyStack Solution
OptyStack analyzes contact usage and identifies opportunity to downgrade to Starter tier
Outcome
Downgraded from Professional to Starter, saved $9,600/year while maintaining needed functionality
Scenario
Company has both Marketing Hub and Sales Hub but teams don't collaborate
OptyStack Solution
OptyStack recommends consolidating into single HubSpot subscription
Outcome
Consolidated hubs, eliminated duplicate costs, saved $1,600/month
Scenario
Enterprise tier purchased but advanced features rarely used
OptyStack Solution
OptyStack tracks feature usage and identifies core features actually needed
Outcome
Downgraded to Professional tier, saved $28,800/year while maintaining essential features
HubSpot Alternatives
Other tools to consider
Cost Optimization
Identify unused licenses, optimize tier selections, and eliminate duplicate subscriptions to reduce your HubSpot spend by 20-35%.
Shadow IT Discovery
Discover unauthorized HubSpot deployments and competing tools across your organization to consolidate spend and improve security.
Contract Optimization
Analyze usage patterns, right-size subscriptions, and negotiate better terms with HubSpot based on actual organizational needs.